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INTRODUCING

OUR TUDOR BOUTIQUE

North America’s First Ever TUDOR Boutique by Raffi Jewellers.

Raffi Jewellers is honoured and delighted to announce the opening of TUDOR’s first ever North American boutique. The showroom, resplendent in luxurious signature brand style, is now open in the well-established Yorkdale Shopping Centre.

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INTRODUCING

THE TUDOR BOUTIQUE CONCEPT

To establish further the brand’s distinctive image and make it even more easily identifiable, TUDOR has reimagined the architecture and design of its points of sale. The concept has been developed to place TUDOR watches as the main focus of attention and express the character and identity of the brand.

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This new identity is closely tied to current visual communications, reinterpreting the graphic principles within the retail environment. The TUDOR ambassadors are strongly featured and set the tone, making the space their own. Their achievements accompany the visitors’ experience.

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On a more technical level, the colour palette is inspired by the brand’s three iconic colours (black, red, white) and is presented in a range of materials. These materials are used in a clean, streamlined, uncompromising manner. Satin-finish or brushed black, transparent red and structured white: the colours become textures. This new concept allows the visitor to be entirely immersed in the world of TUDOR.

FEATURED WATCHES

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TUDOR Black Bay

$4,330 CAD
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TUDOR Fastrider Black Shield

$5,780 CAD
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TUDOR Heritage

$7,120 CAD
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TUDOR Black Bay

$8,000 CAD
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TUDOR Royal

$4,580 CAD
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TUDOR IS #BORNTODARE

The TUDOR signature is #BornToDare. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals, usually anonymous, who have achieved the extraordinary on land, on ice, in the air, or underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. Finally, it is testimony to TUDOR's pioneering approach to watchmaking, which has helped to make it what it is today. At the cutting edge of the watchmaking industry, the brand's innovations are now essential benchmarks. The TUDOR #BornToDare spirit is supported globally by high-profile ambassadors – Lady Gaga, David Beckham, Jay Chou, the All Blacks - whose achievements directly result from a daring approach to life.