THE ARCHETYPE OF THE MODERN WATCH

The Datejust

The classic Rolex Datejust is the archetype of the modern watch, thanks to aesthetics and functions that transcend changes in fashion. Aesthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognised and recognisable of watches.
Lady-Datejust
Oyster, 28 mm, Oystersteel, yellow gold and diamonds
Lady-Datejust
Oyster, 28 mm, Oystersteel, white gold and diamonds
Lady-Datejust
Oyster, 28 mm, Oystersteel and white gold
Lady-Datejust
Oyster, 28 mm, Everose gold
Lady-Datejust
Oyster, 28 mm, yellow gold
Lady-Datejust
Oyster, 28 mm, Oystersteel, Everose gold and diamonds
Lady-Datejust
Oyster, 28 mm, Oystersteel and Everose gold
Lady-Datejust
Oyster, 28 mm, Oystersteel and yellow gold
Lady-Datejust
Oyster, 28 mm, Oystersteel and white gold
Lady-Datejust
Oyster, 28 mm, Oystersteel and yellow gold
Lady-Datejust
Oyster, 28 mm, Everose gold
Lady-Datejust
Oyster, 28 mm, platinum
Lady-Datejust
Oyster, 28 mm, Oystersteel and Everose gold
Lady-Datejust
Oyster, 28 mm, yellow gold and diamonds
Lady-Datejust
Oyster, 28 mm, Oystersteel
Lady-Datejust
Oyster, 28 mm, Oystersteel and Everose gold
Lady-Datejust
Oyster, 28 mm, Everose gold and diamonds
Lady-Datejust
Oyster, 28 mm, platinum and diamonds
Lady-Datejust
Oyster, 28 mm, yellow gold and diamonds
Datejust 31
Oyster, 31 mm, Oystersteel, Everose gold and diamonds
Datejust 31
Oyster, 31 mm, Oystersteel, yellow gold and diamonds
Datejust 31
Oyster, 31 mm, white gold and diamonds
Datejust 31
Oyster, 31 mm, Oystersteel, Everose gold and diamonds
Datejust 31
Oyster, 31 mm, Oystersteel, yellow gold and diamonds
Datejust 31
Oyster, 31 mm, Everose gold and diamonds
Datejust 31
Oyster, 31 mm, yellow gold and diamonds
Datejust 31
Oyster, 31 mm, white gold and diamonds
Datejust 31
Oyster, 31 mm, white gold and diamonds
Datejust 31
Oyster, 31 mm, yellow gold
Datejust 31
Oyster, 31 mm, yellow gold
Datejust 31
Oyster, 31 mm, Everose gold and diamonds
Datejust 31
Oyster, 31 mm, Oystersteel and Everose gold
Datejust 31
Oyster, 31 mm, Oystersteel and yellow gold
Datejust 31
Oyster, 31 mm, Everose gold
Datejust 31
Oyster, 31 mm, Oystersteel and yellow gold
Datejust 31
Oyster, 31 mm, Oystersteel, white gold and diamonds
Datejust 31
Oyster, 31 mm, Oystersteel, white gold and diamonds
Datejust 31
Oyster, 31 mm, Oystersteel
Datejust 31
Oyster, 31 mm, Oystersteel and white gold
Datejust 41
Oyster, 41 mm, Oystersteel and white gold
Datejust 41
Oyster, 41 mm, Oystersteel and white gold
Datejust 41
Oyster, 41 mm, Oystersteel and yellow gold
Datejust 41
Oyster, 41 mm, Oystersteel and white gold
Datejust 41
Oyster, 41 mm, Oystersteel and white gold
Datejust 41
Oyster, 41 mm, Oystersteel and Everose gold
Datejust 41
Oyster, 41 mm, Oystersteel and Everose gold
Datejust 41
Oyster, 41 mm, Oystersteel and yellow gold
Datejust 41
Oyster, 41 mm, Oystersteel and yellow gold
Datejust 41
Oyster, 41 mm, Oystersteel and Everose gold
Datejust 41
Oyster, 41 mm, Oystersteel and yellow gold
Datejust 41
Oyster, 41 mm, Oystersteel and Everose gold
Datejust 36
Oyster, 36 mm, Oystersteel, white gold and diamonds
Datejust 36
Oyster, 36 mm, Oystersteel, white gold and diamonds
Datejust 41
Oyster, 41 mm, Oystersteel
Datejust 41
Oyster, 41 mm, Oystersteel
Datejust 36
Oyster, 36 mm, Oystersteel, Everose gold and diamonds
Datejust 36
Oyster, 36 mm, Oystersteel, yellow gold and diamonds
Datejust 36
Oyster, 36 mm, Oystersteel, yellow gold and diamonds
Datejust 36
Oyster, 36 mm, Oystersteel and white gold
Datejust 36
Oyster, 36 mm, Oystersteel and white gold
Datejust 36
Oyster, 36 mm, Oystersteel, Everose gold and diamonds
Datejust 36
Oyster, 36 mm, Oystersteel and Everose gold
Datejust 36
Oyster, 36 mm, Oystersteel and Everose gold
Datejust 36
Oyster, 36 mm, Oystersteel and yellow gold
Datejust 36
Oyster, 36 mm, Oystersteel and yellow gold
Datejust 36
Oyster, 36 mm, Oystersteel
Datejust 36
Oyster, 36 mm, Oystersteel
Date 34
Oyster, 34 mm, Oystersteel
Date 34
Oyster, 34 mm, Oystersteel and white gold
Date 34
Oyster, 34 mm, Oystersteel and white gold
STYLE OF THE THE DATEJUST

The Datejust

Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then. Aesthetically, the Datejust has spanned eras while retaining the enduring codes that today still make it one of the most recognizable of watches.
Datejust Cover Video
AN ICONIC SYMBOL OF STYLE

The Datejust

Launched in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial, and consolidated all the major innovations that Rolex had contributed to the modern wristwatch until then. Aesthetically, the Datejust has spanned eras while retaining the enduring codes that today still make it one of the most recognizable of watches.
datejust_feature_img1
Features of the Datejust

WHAT A DIFFERENCE A DATE MAKES

In the earliest models of the Datejust, the date would begin to change hours before its midnight rendezvous. In 1953, the date-change mechanism was adapted to operate instantaneously and the date aperture was enhanced with a Cyclops lens, magnifying the date for easy reading.
Features of the Datejust

THE CYCLOPS LENS

Invented by Rolex in 1953, the Cyclops lens enhances the date aperture, magnifying the date display for easy reading. It is one of the most distinctive and recognisable Rolex features.
datejust_feature_img2
Features of the Datejust

THE CYCLOPS LENS

Invented by Rolex in 1953, the Cyclops lens enhances the date aperture, magnifying the date display for easy reading. It is one of the most distinctive and recognisable Rolex features.
STYLE OF THE DATEJUST

The WATCH WITH ENDURING ELEGANCE

The new Oyster Perpetual Datejust 31 in a yellow Rolesor version, introduced in 2019, pairs an olive green, sunray-finish dial with 18ct yellow gold hands and Roman numerals - the VI set with 11 diamonds. The light reflections on the case sides and lugs highlight the elegant profile of the 31 mm Oyster case, which is fitted with a fluted bezel.
datejust_feature_img3
FEMININITY IN ALL ITS DIVERSITY

The Lady-Datejust

The Lady-Datejust, which appeared in 1957, was the first ladies’ version of classic Rolex date chronometer, the Datejust, carrying its heritage of timeless elegance and functionality in an exquisite size suited to a woman’s wrist. The Rolex Lady-Datejust comes in a wealth of versions to perfectly reflect the different personalities of its wearers. The range of materials and colours of the Lady-Datejust is equalled only by the variety of bracelets and dials that add to its style.
The Lady-Datejust

A GEM FOR DAILY WEAR

The Oyster Perpetual Lady-Datejust concentrates all the attributes of the iconic Rolex Datejust in its smaller 28 mm case. The timeless elegance of this gem for daily wear is enhanced by dials of subtle and shimmering colour, by noble materials and sparkling diamonds.
datejust_feature_img2
The Lady-Datejust

A GEM FOR DAILY WEAR

The Oyster Perpetual Lady-Datejust concentrates all the attributes of the iconic Rolex Datejust in its smaller 28 mm case. The timeless elegance of this gem for daily wear is enhanced by dials of subtle and shimmering colour, by noble materials and sparkling diamonds.
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