To establish further the brand’s distinctive image and make it even more easily identifiable, TUDOR has reimagined the architecture and design of its points of sale. The concept has been developed to place TUDOR watches as the main focus of attention and express the character and identity of the brand.

This new identity is closely tied to current visual communications, reinterpreting the graphic principles within the retail environment. The TUDOR ambassadors are strongly featured and set the tone, making the space their own. Their achievements accompany the visitors’ experience.

On a more technical level, the colour palette is inspired by the brand’s three iconic colours (black, red, white) and is presented in a range of materials. These materials are used in a clean, streamlined, uncompromising manner. Satin-finish or brushed black, transparent red and structured white: the colours become textures. This new concept allows the visitor to be entirely immersed in the world of TUDOR.