When the Fédération Internationale de Football Association (a.k.a. FIFA) required a watch to assist referees on the football pitch, they turned to Hublot. The accomplished Swiss brand answered that call with a customized connected watch—its fist for the world of football. With its status of “FIFA Official Watch” and “FIFA Official Timekeeper” for the 2018 FIFA World Cup, the brand continues to solidify its place as the go-to timepiece for fans, players, coaches and now, referees.
The Big Bang Referee 2018 FIFA World Cup Russia is a unique edition limited to 2018 pieces. It features each of the attributes of the iconic Big Bang with striking architecture carved out of titanium, 6 H-shaped screws decorating the bezel and the Kevlar insert—every aesthetic nods to the original. The timepiece’s 49-mm case makes the most immediately noticeable difference, enhanced by a technology driven motor connected to digital intelligence. It is undoubtedly an innovative connected watch, but first and foremost, the Big Bang Referee 2018 FIFA World Cup Russia is a Hublot watch.
With several notifications, the Big Bang Referee 2018 FIFA World Cup Russia informs the wearer 15 minutes prior to kick-off, as well as noting yellow and red cards, player changes and goals. The piece also vibrates, flashing the word GOAL instantly for each point taken. While the game in in play, the dial showcases match statistics including the score, number of cards, names of goal-scorers, player substitutions and match time.