They design the automobile driven by super spy, James Bond and manufacture the sports and racing cars that dreams are made of, and now, British luxury brand Aston Martin has linked with esteemed Swiss watch label, Tag Heuer in an enviable partnership based on shared ideals and an unyielding commitment to innovation. Mr. Jean-Claude Biver, the CEO of Tag Heuer and president of the LVMH Watch Group, made the formidable announcement at the International Geneva Motor Show, sharing his pride that the Maison was chosen as Official Partner, Official Watch Partner and Official Connected Watch Partner of Aston Martin and Aston Martin Racing—a truly rarefied collaboration.
The occasion marked the Tag Heuer’s return to the forefront of the automobile industry and the alliance between two like-minded brands. Both create prestige products using only the finest in materials and technology, both embody exceptional elegance and luxury and perhaps most strikingly, both brands are driven to defy expectations, endlessly striving to exceed their lofty achievements. Tag will also be the official timekeeper of the Aston Martin Red Bull Formula One racing team—a role that’s certain to add a dash of dare and excitement to the storied House.
Of course, the teamwork resulted in special edition watches to commemorate the very special occasion—stay tuned. Both pieces will be available at Raffi Jewellers, Yorkdale.
Tag Heuer Proudly Offers the First Aston Martin Special Edition Chronographs
To mark the prestigious partnership between two heritage European brands, Tag Heuer has crafted two chronographs to celebrate the achievements of the British motor company. Using expertise and craftsmanship honed over decades, Tag Heuer’s special editions are inspired by Aston Martin’s sleek style and signature colour scheme. Created in collaboration with the automobile label’s legendary design team, both pieces showcase the true essence of innovation, luxury and style both names are synonymous with.
Carrera Calibre Heuer 01
The unrivalled Carrera Calibre Heuer 01 chronograph draws elements from Aston Martin’s luxurious collection. The renowned manufacture movement and hexagonal pattern is discernible through the dial, recalling elements of a vintage Aston Martin dial. The solid 45mm steel case features racing style lines to evoke speed, the racing track and pistons. The newly redesigned lug nods to the clean lines of brand’s polished bodywork. A black ceramic tachymeter bezel elevates and completes the sharp piece—a fitting tribute to the technical mastery and design expertise that exists between both brands.
Tag Heuer Formula 1
The Tag Heuer Formula 1 chronograph is the brand’s ultimate motor racing piece—honouring the speed and performance Aston Martin is famous for. Constructed entirely of sturdy steel in a 43mm diameter, the quartz chronograph is replete with a notched bezel and an aluminum ring with a tachymeter scale. The indexes, second hand and Aston Martin’s trademark winged logo adorn the chronograph, made all the more striking by the use of their signature lime green essence, standing out against a stark black background. Accuracy is assured to a tenth of a second—an absolute requirement for a true racing watch. The Formula 1 model is finished by a refined black strap (a first for Tag Heuer) with topstitching in lime green essence.
Both pieces are extraordinary collector’s items backed by history and style—ideal for the sporty gentleman and racecar enthusiast. For further information, please contact Raffi Jewellers at Yorkdale.
Tag Heuer watches are available at Raffi Jewellers Yorkdale.